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0%
Goal: $8,000,000
$0
75%
$75,000
Goal: $100,000
50%
$50,000
Goal: $100,000
60%
$60,000
Goal: $100,000
  • Step 1
  • Step 2
  • Step 3
  • Step 4
  • Step 5
  • Step 1
  • Step 2
  • Step 3
  • Step 4
  • Step 5

Phase 1

PRE-CAMPAIGN PLANNING

  • Campaign objectives
  • Working goals
  • Draft case for support
  • Draft table of gifts
  • Depth chart

Phase 2

FEASIBILITY STUDY

  • Test plan with lead donors
  • Discuss case for support
  • Assess giving potential

Phase 3

CAMPAIGN PLANNING

  • Adjust plan based on feasibility study
  • Revise working goal
  • Finalize case for support
  • Develop campaign plan

Phase 4

QUIET PHASE

  • Solicit Leadership gifts
  • Solicit Board
  • Solicit campaign volunteers

Phase 5

ANNOUNCEMENT/KICK OFF

  • Press release
  • Kick off celebration

Phase 6

PUBLIC PHASE

  • Solicit the Base
  • Re-solicit uncommitted
  • Close the gap

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